Slow Website, Fewer Enquiries: A Plain Look at Core Web Vitals

Core Web Vitals fixes for a business website

Many business websites lose enquiries before a visitor reads a single line of the offer. The page loads slowly, buttons lag, or the layout jumps just as someone tries to tap. Google measures these problems with three numbers called Core Web Vitals, and they are worth checking if your site brings in leads.

The three numbers and their targets

  • Largest Contentful Paint (LCP): how fast the main content shows up. Aim for 2.5 seconds or less.
  • Interaction to Next Paint (INP): how quickly the page reacts when someone clicks or taps. Aim for 200 milliseconds or less. INP replaced First Input Delay in March 2024.
  • Cumulative Layout Shift (CLS): how much the layout moves while loading. Aim for 0.1 or less.

Scores are based on the 75th percentile of real visits, so a fast office laptop does not tell the full story. Many Indian visitors use mid-range phones on changing networks.

Where the slowdown usually comes from

  • Large images that were never resized
  • Too many third-party scripts
  • Heavy themes and page builders carrying unused code
  • Slow hosting with no caching
  • Images and ads with no reserved space, which cause jumps

The fix is a steady process: measure with real data, start with the pages that bring leads, clear the quick wins, then deal with the structural issues and check progress every month in Google Search Console.

Read the full Core Web Vitals guide here: Your Website Is Losing Leads: Fix Core Web Vitals

Published by Affix Center, a Mumbai-based IT services company. Visit affixcenter.com or see our product engineering services.

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