Planning a Website Redesign? Protect Your Traffic and Enquiries First

Website redesign planning for business websites

A new website can look far better than the old one and still hurt the business. Old pages that ranked on Google start returning errors, the contact form sends mail to an inbox nobody checks, and a heavy banner slows the home page. A redesign that loses traffic or breaks forms can be worse than no redesign at all.

Do you need a redesign or a smaller fix?

  • Visual refresh: new look, same platform and URLs. Low risk, limited gain.
  • Full redesign: new design, navigation and templates. The main risk is changed URLs without redirects.
  • Rebuild or replatform: new CMS or custom code. Forms, integrations and SEO can break if rushed.

Age alone is not a reason. One or two problems may need a targeted fix; several usually justify a planned redesign.

Five habits of a safe redesign

  • Record baseline numbers and set two or three clear goals.
  • Export your top pages by traffic and leads, plus every URL with backlinks.
  • Build on a password-protected staging site that search engines cannot index.
  • Map every old URL to a new one with 301 redirects, and test them.
  • Remove any noindex tag at launch, submit the new sitemap, and watch results daily for two weeks.

Read the full redesign plan, cost drivers and partner checklist here: Website Redesign Services: Avoid a Costly Relaunch Flop

Published by Affix Center, a Mumbai-based IT services company. Learn about our product engineering work.

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